LADIES ONLY GYM IN BAHRAIN PARTNERS WITH FISIKAL TO
POWER-UP MEMBER EXPERIENCE
Rhythm, an upscale womens’ only gym located in Bahrain, is on a mission to turbocharge its member experience through digitalisation.
By implementing a digital ecosystem, designed and built by UK-based, fitness business management system specialist, Fisikal, Rhythm is creating a frictionless, convenient environment where members feel more connected to the brand 24/7 and can take more responsibility for the management of their own Rhythm experience.
Sitting at the heart of the new offer – launching in club in April, is a new member app. The app – available to apple and android users, will become the heartbeat of the members’ experience from day one of their membership. In addition to bookings and payments, functionality will include access control and a means of two-way communication between club and member.
Shirley Louw, Operations Manager, says: “The introduction of the app will revolutionise the way our members interact with our brand. The app will mean, even when our members are not on the premises they will be connected to the gym and empowered to self-manage their bookings and payments across all aspects of our offer from inductions and classes to personal training. This creates more of a wraparound relationship, enabling us to play a much more intrinsic role in our members wellbeing journey.
“The app will also empower us to provide a more bespoke experience for members through the enablement of sending relevant information direct to specific member segments. For example, we could send an attractive personal trainer ‘try-me’ offer to all our ladies who have yet to engage in the service. This type of targeted marketing is not only better for the members since it only pushes messages relevant to them, it also has the potential to drive more revenue for the club which is obviously great for the sustainability and growth of the business.”
The app will also link to Fisikal’s access control system and negates the need for physical membership cards. Moving forwards, all transactions and member identification will take place through the app.
Rob Lander, CEO, Fisikal, comments: “Rhythm has been an absolute pleasure to work with. The team has fully embraced digitalisation and have supported our integration 100 percent. This has enabled us to get the app up and running within a matter of weeks. The next step in the journey is to link the app to the website and the membership management system, creating an enclosed digital ecosystem that can grow and develop effortlessly with the brand.”