LET'S GO HYBRID
The fitness industry first fully embraced digitalisation due to the ‘Stay at Home’ government directives, which led to the rise of the ‘Hybrid’ model, combining in-person and remote training opportunities.
But Hybrid is here to stay! This evolution is irreversible, and the digital offer will be a key differentiator in the market moving forward. Going hybrid extends your brand's reach, engaging consumers beyond physical facilities and creating a global community. The ability to blend in-person and remote experiences is crucial to remain relevant. Customers have the freedom to self-manage live streaming, on-demand and in-person services with personalisation playing a pivotal role to tailoring content and servicing individual needs to enhance customer experience.
Investing in a Hybrid model can lead to improved member engagement, new income streams and a wider global market.
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