DiR partners with fisikal to develop digital offer.

In 2018, DiR Clubs – the largest fitness operator in Spain, appointed fisikal as its digital partner with a 12 month plan to integrate with DIR’s existing systems and migrate a number of services online.

IN 2018, DiR CLUBS - THE LARGEST FITNESS OPERATOR IS SPAIN, APPOINTED FISIKAL AS IT'S DIGITAL PARTNER WITH A 12-MONTH PLAN TO INTEGRATE WITH DiR'S EXISTING SYSTEMS AND MIGRATE A NUMBER OF SERVICES ONLINE.

The roll out began in September 2019. As phase one comes to an end, we caught up with Jordi Forns, Co-Director, Fitness Clubs DiR. to ask why the brand committed to such a fundamental change.

WHAT WAS THE NEED WITHIN YOUR BUSINESS THAT YOU EMPLOYED FISIKAL TO ADDRESS?

To improve the operational efficiency of our personal trainer business and enhance the experience for both personal trainers and members. We were operating a largely paper-based system which made it practically impossible, across multiple clubs, to accurately track and monitor how sessions were being sold, the number of sessions being sold, and which personal trainers were making the sales.

Introducing an online solution would also professionalise the service for our members, making it possible for them to access personal training plans, make appointments and pay for sessions, all independently, from a mobile device, instead of having to call the club and book through a very busy receptionist.

HOW HAS FISIKAL HELPED YOU TO ADDRESS YOUR NEEDS?

Phase one has extended way beyond supporting our personal training business. We have introduced the fisikal online booking solution to our physiotherapy and nutrition advisory booking services. The solution has been really well received by members and staff. Personal trainers are enjoying the fact that members can access their profile booking schedule online, then make a booking direct. Having these appointments drop into the diary is an absolute gift.

DIR HAS INTEGRATED FISIKAL WITH ITS OWN, BESPOKE, DIGITAL BUSINESS MANAGEMENT SYSTEM. HOW HAS THAT BEEN?

Our system is very complex and is managing 40 years of company history. It is littered with nuances. Thanks to Fisikal’s flexible approach and perseverance, we have developed a bespoke solution which is fully integrated, delivers a seamless service to members and is easy for our staff to operate.

HOW HAVE YOU FOUND WORKING WITH FISIKAL, DAY TO DAY?

Great! fisikal is a truly valued partner who delivers as promised, on time. Integrating a whole new digital solution across multi-sites is a hugely complicated process but it has been as painless as it could possibly be. I love that they have created a solution which adapts to our business and not the other way around.

WHAT'S NEXT FOR DIR AND FISIKAL?

Phase two , starting now, sees the introduction of online personal training plans and access to a library of video exercises as well as generic workouts and online payments.

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