The move is all part of the leisure operator’s drive to continually challenge the member experience, seeking out new ways to optimise support and achievement of their individual health and wellbeing goals.
The app went live at 6 Everyone Active managed sites this month, including Blandford Leisure Centre, Fakenham Sports Centre, Fareham Leisure Centre, Northolt Leisure Centre, Stratford Leisure Centre and Wigston Pool and Fitness. If the trial is successful, the digital solution will be rolled out across the entire Everyone Active leisure portfolio.
“ Fisikal’s new app delivers a more convenient, effective experience for our members, and, it gives us better commercial visibility of how this part of our business is performing.” says Ben Beevers, Everyone Active’s Group Development Director.
“The digital enhancement to a system where all bookings and payments are processed through an app gives us real time insight of how the service is performing at an individual, site and enterprise level. Having a better grasp of this will enable us to make more informed decisions about pricing, engagement triggers and pathways – ultimately adapting the service for the benefit of both members and trainers.
“Our personal trainers are hugely valued, therefore, we aim to provide an environment where they can thrive. Through digitalising the personal trainer management system, we can help our trainers build a financially sustainable career, by making it as easy as possible for members to engage in their services.”
Fisikal began work on the custom build in late December. Eight weeks later the app was rolled out to personal trainers in multiple sites.
“This has been a great project to work on” says Fisikal’s CEO, Rob Lander, “Digitalising Personal training and moving to a more centralised model will give Everyone Active more opportunity to understand and develop this part of the business. We are really excited to watch this trial play out and, hopefully, to extending the provision to the rest of the Everyone Active estate.”